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A brainchild of this banker-turned-fashion-industry-expert, Zink was launched in May 2002 with the clear mission of providing a cutting edge fashion, beauty and entertainment outlet for readers 21 to 35-a fashion- and beauty-conscious crowd that was slowly being left behind by the longer established fashion magazines, according to Ishak.
"Some people felt that they were being abandoned by some of the fashion and beauty magazines," he says. "Ten years ago these publications had the average readers age of 25. Vogue is now 35-plus; Glamour is 35-plus. All of those magazines have matured and didn't change with the times."
Within its first month published, Zink was touted by a well-known Canadian publication as a magazine for those "tired of the grandfather-like magazines like Vogue," says Ishak.
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