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Stylish, savvy and edgy, Zink wants to fill the gap between high fashion and urban chic, targeting a young, hip and multicultural readership. It has the guts to be honest and limitless, staying on the cutting edge by keeping an eye out for the rebellious voice lurking on the sidelines.
And people are noticing. The magazine replaced Vogue as the official magazine for the Mercedes-Benz Fashion Week LA for the October 2003 shows. In April 2004, in single copy sales, Zink ranked 26th out of over 6,000 titles, above Cosmopolitan, Glamour and Allure in the 4th quarter of 2003 at Universal News. And it reached 230,000 for May 2004 distribution, with an anticipated distribution of 500,000 by January 2005.
Everyone seems to be scrambling to be seen within the glossy pages. For instance, Zink won the first-ever behind-the-scenes exclusive photo shoot at Cirque du Soliel in April 2004. "There are photos shot and stories written exclusively for Zink," says Ishak. "We've even had a celebrity call crying that she was featured inside but not on the cover. It's very flattering."
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